Economic Development News & Insight

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Ian Smith

Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives.

ian@intelegia.com

Articles Posted by Ian Smith

LinkedIn Groups For Economic Development: Top 4 Key Observations

The idea behind establishing and maintaining a LinkedIn Group for economic development sounds very attractive in theory. Where else can you create your agency’s mini More...

The importance of a content strategy for investment attraction to avoid Google clutter

As a part of the benchmark exercise for the 2012 Canadian American Cities Online Marketing Index©, Intelegia performed search queries via Google using the following More...

4 Tips to improve your agency’s profile on LinkedIn

In the past month, I have visited several economic development agency’s websites and their social media presence on the big three: Facebook, Twitter and LinkedIn. More...