Economic Development News & Insight


The Higher ED Blog: Economic development ideas and wisdom from Tweeps

Michelle Madden / September 19, 2016

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The Higher ED Blog: Economic development ideas and wisdom from Tweeps

Governments have approached social media with trepidation. While most appreciate the concept of social media and have set up at least one account, they have also been hesitant to loosen the reigns and use the tools to their full potential. The hesitation is partly one of controlling communication with the public and partly resource-based, as social media can be very time consuming and creating high quality content is not free.

With this in mind, I was pleased to see that the Ontario East Municipal Conference enthusiastically embraced Twitter this year. Alysha Dominico of Tangible Words ran an official ‘Twitter table’ where conference goers could learn how to get on the platform, try it out, and get support. She also hosted a series of Tweet Chats to get Tweeps everywhere, and of all skill levels, sharing insights and resources.

Many of the chats were related to economic development and some really great ideas were shared. The conversations are now available in convenient Storify format on the Tangible Words Blog:

Best Ideas & Resources for New EDOs

How to Create Community Engagement

Successful EDOs Do…


About the author

Michelle Madden is the editor of Higher ED. She is also the Outreach Manager for the Economic Development Program and a graduate of the University of Waterloo’s Local Economic Development master’s program.  She has authored many Higher ED articles sharing information relevant to economic development practitioners. She has published several of her own blogs on as well. Follow her on Twitter at @michelle_mad.

About the series

Higher ED: Insights for the Next Economy is a platform for students, guest speakers, staff and faculty of the University of Waterloo’s professional and graduate economic development programs to share knowledge with the field at large. The series takes works destined for an academic audience and reworks them into a fresh, easy-to-digest blog article.

Established in 1988, the Local Economic Development program is the only master’s program in Canada devoted solely to local economic development. It offers a balance between theory and practice by combining coursework, a major research paper, an internship, and weekly seminars featuring guest speakers. Students are prepared for careers in local, community, or regional economic development.

The Economic Development Program is a nationally-accredited provider of professional training. It delivers certification programs and seminars that offer a deep understanding of the Canadian context in a convenient block format. Peer learning is combined with informative lectures and practical case studies to provide dynamic instruction that is beneficial for junior and senior-level practitioners.

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