Four ways to innovate in the digital economy
Tucker J. Marion and Sebastian K. Fixson / June 3, 2016 / hbr.org
The digital economy is a hot topic at the moment, with businesses and governments alike trying to understand it’s challenges and opportunities. Tucker J. Marion and Sebastian K. Fixson at the Harvard Business Review explore four modes of behavior or thinking that businesses and individuals can use to innovate in the digital economy: venture mode, specialist mode, community mode, and network mode. Managers will need to understand how to operate in, cultivate, and mix these modes to take advantage of opportunities offered by the digital economy.