How millennials are reshaping charity and online giving
Elise Hu / October 17, 2014 / www.npr.org
Elise Hu at NPR shares the story of Charity: Water and how this organizations highlights the ways millennials are impacting nonprofits and charitable giving. In the case of Charity: Water, founder Scott Harrison wanted to change the way charities work as well as the ways people give or perceive giving in order to connect with young donors. Charity: Water’s approach provides some interesting examples and lessons for those trying to help nonprofits to attract support from millennials.