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What not to say in your Kickstarter campaign

Jennifer Elias / January 16, 2014 / www.fastcolabs.com

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What not to say in your Kickstarter campaign

Jennifer Elias at Fast Company takes a look at new research on what makes for a successful Kickstarter campaign. Researchers at the Georgia Institute of Technology studied the copy-writing inside 45,000 Kickstarter projects and found that language that evoked gift-giving drove donations by offering a sense of reciprocity, as did the word “green” as a synonym for sustainable.

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